Tuesday, August 4, 2015

Why it's important to clarify who are your models in business... - Repost

A lot of people have a belief that money is bad... or that in order to succeed in business, it requires you to lie, manipulate, or care more about money than about people.

The truth is, money is often used in bad ways, in ways not healthy for people, families, or the planet.  And yes, many businesses do try to make a fast buck (or rapid six-seven figure incomes) and lose their morals in pursuing that ravenous desire.

Those are cautionary tales.

But we need to be careful how much we focus on those things.  

If we spend too much time thinking in the negative, we ingrain a belief within ourselves that money and business is bad.  It can be so deep in your consciousness that your subconscious works to prevent you from business success or sabatoges you on the way there.

And you wonder why you struggle with money issues!

Here is a solution:

Find your business heroes.  Find your money heroes.

Find the people who are building successful businesses, or who have money, whose values you deeply respect.

Find businesses that not only talk good ethics (so many people use the phrase "conscious business") but actually authentically live those ethics to the best of their ability.  

Here is a great resource for that: B. Corp's "best for the world" --http://bestfortheworld.bcorporation.net/

Find businesses who make you feel truly cared for, as a customer yes, but alsosimply being part of their audience, even before you buy.

It's important to clarify your business/money heroes.  It builds your subconscious belief that succeeding in business (and making money) doesn't have to be a bad thing, but can be done with the values you truly respect and love.

Here are two heroes of mine:

1. Leo Babauta of ZenHabits.net has generously blogged for years, giving his best content without requiring email opt-ins, and even uncopyrighting all his blog posts and ebooks!  He earns a living (supporting a family of 6 people in expensive San Francisco!) from selling a $10/month membership to his habits-change community www.seachange.zenhabits.net

He is a pioneer in doing online marketing in an authentic, minimalistic, caring way.  Check out these 3 links:

www.zenhabits.net/uncopyright
www.zenhabits.net/conduct
www.zenhabits.net/trust

2. Derek Sivers founded CDBaby and turned it into a very successful business, and his company was known for its caring customer service.  

Read his simple, inspiring business model:
www.sivers.org/sharing

Then he sold his company for $22 million and instead of pocketing it, he turned it all over to a trust, which will donate all of it to music education when he passes on.  And while he's alive, the trust pays him the minimum legally allowed, which gives him a simple life and enough left over to help others.

A great article about his radical decision: www.sivers.org/trust

He's got a popular blog with inspiring, helpful tips: www.sivers.org/blog

And even though he is a successful and sought after speaker (he's spoken at TED several times), he still personally responds to everyone who emails him with questions.

So you see, I focus on people like this and know that business can be done, and money made, in ways that prioritize people above profits.

Not "making a killing" or "crushing it" ...but caring deeply and widely, and growing in the ways that matter most: Connection to Spirit, and the well-being of the community.

If you have business heroes that you truly respect, I'd love to know.

May this post give you a healthier, more uplifting relationship with business and money!

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