If you’re running an email marketing campaign, your first challenge is always getting people to actually read your emails. Without a decent open rate, your campaign won’t have a chance of getting off the ground. That’s why it’s essential that you understand how to write compelling subject lines that simply beg to be clicked.
Rule #1: Test. Test. Test.
Rule #2: Focus on a benefit
Rule #3: Make sure the email body delivers on the subject line
Rule #1: Test. Test. Test.
Rule #2: Focus on a benefit
Rule #3: Make sure the email body delivers on the subject line
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